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Plates and glasses being shared around a table

Part host, part curator, part culinary theatre

We create gatherings with soul. Where the table fills slowly, conversations stretch longer and all the details are in place.

The Social Collection was born from a simple belief that unforgettable moments don’t just happen. They are felt, shaped and shared.

From intimate dinners and celebratory feasts to brand activations, corporate experiences and large-scale social gatherings, we design moments that draw you in and leave a lasting imprint long after the final course.

Share your vision or let us shape it. From first idea to final detail, we handle every moving part so you can arrive, be present, and enjoy as it unfolds.

Chef Jocelyn Myers-Adams

Founder, chef and host

Jocelyn Myers-Adams

Chef Jocelyn Myers-Adams is the force behind The Social Collection; a chef, host and experience curator with more than three decades in global hospitality.

From fine dining kitchens and private yachts to luxury events and culinary leadership in Cape Town, her approach has always centred on bringing people together well.

Known for her presence, attention to detail and instinct for atmosphere, Jocelyn blends hospitality with a human style of hosting, creating experiences that feel impossible to replicate.

Zaid Adams

Co-founder and operations

Zaid Adams

Zaid Adams is a hospitality operator with deep experience across luxury hotels, restaurants, events and multi-venue experiences throughout Africa.

With a leadership style grounded in calm confidence and strong human connection, he is known for building environments that are considered and effortless behind the scenes.

From large-scale operations to intimate guest experiences, Zaid combines commercial instinct with a people-first approach, shaping businesses, teams and experiences that are not only beautifully run, but deeply felt.

Why The Social Collection

We do the work, you live the moment

Share your vision or let us shape it. From first idea to final detail, we handle every moving part.

Send an enquiry

Or speak to Chef Jocelyn on 082 490 7873

The programme lands here first

Once a month we send the new line-up of classes, supper clubs and themed evenings, before it goes public. Popular nights fill quickly, so this is the easiest way to get a seat.

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